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Hyundai's Resigned Sonata

Hyundai's Attempt To Revers Falling Sales


Published March 10, 2017

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Hyundai Motor Co. is depending on its redesigned Sonata to increase the sales of a model that is having a hard time standing out in a shrinking midsize sedan market.
The new Sonata will take on the recently remodeled Camry in the United States, where SUVs and crossovers have been outselling cars amid relatively low fuel prices.
The new design and low price of the previous-generation Sonata, pushed Hyundai Motor to its largest-ever share of the U.S. market, and helped it get out of a downturn largely unscathed.
But its curvy styling received mixed reviews in South Korea, prompting the automaker to tone it down in 2014.
With the latest version of the Sonata, the automaker has changed the sheet metal in an unusual move for a midcycle refresh. It has even given the Sonata a sportier appearance with a curvy hood and a bigger grille.
Hyundai is working on next-generation cars with "a different flair" for marketing from 2019, Luc Donckerwolke, senior vice president for design, previously told Reuters.
In the U.S., sales of midsize sedans fell 2.1 percent in 2016 and the segment is off another 20 percent so far this year. U.S. deliveries of the Sonata slipped 1.7 percent last year and have dropped 31 percent in the first two months of 2017.
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Black
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Stock # H180039 a new 2018 Hyundai Sonata SE is ready for the road, with a Phantom Black exterior along a Black Cloth interior. It also comes equipped with an impressive 4 cylinder engine and an automatic transmission which produces an impressive 25.0 city MPG / 36.0 HWY MPG.A few of the Sonata...   Read More
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Stock # H173576 a new 2017 Hyundai Sonata Sport is ready for the road, with a Quartz White Pearl exterior along a Black Leather interior. It also comes equipped with an impressive 4 cylinder engine and an automatic transmission which produces an impressive 22.0 city MPG / 31.0 HWY MPG.A few of the...   Read More
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Stock # H173546 a new 2017 Hyundai Sonata SE is ready for the road, with a Quartz White Pearl exterior along a Gray Cloth interior. It also comes equipped with an impressive 4 cylinder engine and an automatic transmission which produces an impressive 25.0 city MPG / 36.0 HWY MPG.A few of the Sonata...   Read More
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Stock # H173562 a new 2017 Hyundai Sonata Sport has a Quartz White Pearl exterior and a Black Leather interior. Comes with an impressive 4 cylinder engine and an automatic transmission it has been rated with an impressive 22.0 city MPG / 31.0 HWY MPG.Valuable features of the Sonata Sport's include:...   Read More
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Stock # H173553 a new 2017 Hyundai Sonata Sport has a Phantom Black exterior and a Black Leather interior. Comes with an impressive 4 cylinder engine and an automatic transmission it has been rated with an impressive 22.0 city MPG / 31.0 HWY MPG.Valuable features of the Sonata Sport's include:...   Read More
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Stock # H173549 a new 2017 Hyundai Sonata Sport is ready for the road, with a Quartz White Pearl exterior along a Black Cloth interior. It also comes equipped with an impressive 4 cylinder engine and an automatic transmission which produces an impressive 25.0 city MPG / 35.0 HWY MPG.A few of the...   Read More
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Stock # H173324 a new 2017 Hyundai Sonata SE has a Lakeside Blue exterior and a Gray Cloth interior. Comes with an impressive 4 cylinder engine and an automatic transmission it has been rated with an impressive 25.0 city MPG / 36.0 HWY MPG.Valuable features of the Sonata SE's include: Power...   Read More
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