The sales of Crossovers now makes up a total of about one out of every three vehicles sold since October of 2016, with Nissan's Rogue Crossover SUV leading the way in becoming America's top selling non-pickup. Since 2012, the sales of crossover vehicles has risen by 58 percent to account for a total of more than 5.6 million sold in the 2016 calendar year, while car sales have seen a drop of 7.8 percent. "That is the hottest segment in the market, and Nissan is definitely going for a volume strategy," said Edmunds Senior Analyst, Jessica Caldwell. "It's something that has been going on for more than 10 years," said Tim Fleming, Analyst for Kelley Blue Book. "It just really accelerated three years ago when gas prices came down -- when fuel economy became less of a concern."
1.4 Million of the total 4 million vehicles sold during the first quarter of 2017 was 33.9 percent comprised of crossover sales. As car sales suffer a double-digit loss in sales so far this calendar year, the Nissan Rogue crossover took a jump with a 47 percent rise in sales in the first sales quarter of 2017, taking the Toyota Camry's place which has long held the throne of America's Best Selling car. "Rogue has been surprising," Said Fleming. "Almost 40,000 units in March...that's big." The Nissan Rogue has had a huge impact on Nissan's sales volume to capture a total U.S. Market Share of 10 percent according to Fleming and other analysts. According to Autodata, Nissan has done this in part due to its increase in incentive spending by 18.2 percent so far for the year to a $2,820 average on each unit, which is about $250 more than the average industry competitor.
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